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Description
oAn Essential line of the lifestyle section, Smart conveys a strong brand identity, with its iconic ‘90s inspired retro logo, both big and small
oTarget consumer: brand-driven consumers looking for basic and easy-to-wear items
oExclusively cotton products, mainly with French terry no stretch, in line with the competitors’ offer; jersey fabric for tees
oRenewal of vintage logo, more roundish than the previous one for a fashion lifestyle look
oClassic colours white, grey, navy and black have been seasonally amplified with leisure in-trend colours: warm yellow, tango red, natural beige and light brown, and finally a new tone of light blue
