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Description
- Inspired by the ‘90s, Athletica perfectly embodies and combines the uniqueness of Lotto’s heritage with current trends. Noticeable logos, creativity and sporty look are the key concepts of this line
- Target consumer: mainly to young consumers
- New materials proposal: new organic cotton material, soft and very resistant; new proposal of washed-out cotton items, new cotton woven that recalls the workers universe, also for pocketed style, and new items in warm Sherpa
- Offer dedicated to Man, the line presents color-block items to catch the more leisure-oriented consumers
- New restored premium line of Athletica section inspired by ‘90s, with impactful items in line with modern trends
- A graphic that presents a combination of retro logos in strong colorways and can be easily matched with the rest of the section: navy-indigo-white and black-red-white as two color-stories
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